Make Money Online Sensibly
It has become increasingly tough to reach the very best of the big search engines lately as the likes of Google and Yahoo! have changed their criteria for how they rank sites. Yet, despite these changes, post submission remains one of the best strategies to acquire incoming links that can boost your site's popularity among the main search engines.
While you can find various other aspects to search engine optimization (SEO), post submission may be cheap and effectual strategy to help you get that coveted spot on the first page of the internet search engine results for keywords relating to your business.
First let us look at how article marketing works in relation to enhancing SEO. Basically, whenever a link to your site is printed on another site your popularity with all the search engines increases. In every marketing post you submit to an article directory you can have a resource box with information about you or your product, and a backlink to your website.
So, even simply by submitting to article directories you're already increasing the number of backlinks to your site. However, the real value from submitting these posts is the fact that they may be picked up and released anyplace on the internet. Each time an article is published you get another backlink to your site. If your articles are printed enough times you could see your search engine page ranking rocket. Bear in mind though, the effectiveness of your effort is determined by where the articles appear. A backlink from a website that itself has a higher search engine page position will take more weight than a backlink from a site with a poor ranking.
Key words vs quality
Carefully selecting keywords is an essential part of article marketing for numerous reasons. First, you would like your articles to be easily discovered in article directories. Should they remain buried under similar posts they will never be published on other sites and your time and effort will have been wasted.
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Nevertheless, there is more to successful article marketing than key words. There continues to be an ongoing difference of opinion among SEO specialists regarding whether the quality of posts can be sacrificed for the sake of high keyword density inside the text. While it is necessary to place keywords in the text to help with SEO, quality content is king in regards to article marketing.
Quality content is at a premium on the web so if you can supply good posts which people need to read you'll be successful. If you stuff your articles with keywords websites WOn't print them and readers will rarely read beyond the very first paragraph. So, keep keywords to about two per every 100 words of text and do not let them interrupt the flow as well as the significance of the article.
Understand your neighbor
The most successful article marketers will be those who attain a reputation as experts in their chosen subject, so try to find your niche and work to your strengths. Should you compose authoratively and enthusiastically of a subject that you know about you're much more inclined to attract subscribers.
If, for instance, there is a website that sells Mac applications you can write about new releases and trends in this field. However, you can also raise your profile by becoming active in the typical online Mac community by posting on forums and even creating your own personal site. These may provide extra opportunities for creating backlinks and driving traffic to your own web site, so when you become better known in your area you may find your posts will be more used more regularly and more extensively.
New Web 2.0 social bookmarking sites are also giving post marketers new opportunities for enhancing SEO and increasing traffic to their site. Should you come up with an article you think could be very popular on the internet you could release it in your web site and submit it to websites like Digg and Reddit. In case it gains popularity on these websites it might go viral and bring thousands of hits to your own internet website.
Article marketing offers excellent opportunities to advertise your merchandise while enhancing the SEO of your web site.